10 Best Free Image Optimizer Plugins for WordPress (Most Popular 2023)

Updated: Oct 18, 2023 By: Dessign Team

Best Free Image Optimizer Plugins for WordPress

Are you looking for the best free image optimizer plugin for WordPress? we put together a great list of most free and some paid best image optimizer plugins to slow the load of your images and optimize your website if you using large images so to get better user experience and faster loading speed websites.

What to Look for in a Free Image Optimizer Plugin?

  1. Automated Optimization
  2. Lazy Loader
  3. How many images you can compress with free version
  4. Bulk Optimization
  5. Compression Quality

1. Smush Image Compression and Optimization

Resize, optimize, optimise and compress all of your images with the incredibly powerful and 100% free WordPress image smusher, brought to you by the superteam at WPMU DEV!

Smush has been benchmarked and tested number one for speed and quality and is the award-winning, back-to-back proven crowd favorite image optimization plugin for WordPress.

Automatically compress and resize huge photos up to 32MB. Use the Smush Pro CDN to serve stunning, high-quality images from 45 locations around the globe. 

Bulk optimize every image you’ve ever added to your site with one-click. Double your savings and fix your Google PageSpeed with the best image optimizer WordPress has ever known.

2. Autoptimize

Autoptimize makes optimizing your site really easy. It can aggregate, minify and cache scripts and styles, injects CSS in the page head by default but can also inline critical CSS and defer the aggregated full CSS, moves and defers scripts to the footer and minifies HTML.

You can optimize and lazy-load images (with support for WebP and AVIF formats), optimize Google Fonts, async non-aggregated JavaScript, remove WordPress core emoji cruft and more. As such it can improve your site’s performance even when already on HTTP/2! There is extensive API available to enable you to tailor Autoptimize to each and every site’s specific needs.

Using image optimizer plugin will help improve your SEO performance since the image will load much faster and the user experience will increase.

3. Optimole

optimal

Optimole is the all-in-one solution to all of your image optimization needs. With full automation and a range of evolutionary features, Optimole makes it easy to clean up your heavy images and bloaty pages.

4. Imagify

Dramatically reduce image file sizes without losing quality, make your website load faster, boost your SEO and save money on your bandwidth.

Speed up your website with lighter images without losing quality.

Imagify is the most advanced image compression tool, you can now use this power directly in WordPress. After enabling it all your images including thumbnails and retina images from WP Retina x2 will be automatically optimized on the fly when you will add in into WordPress.

WHY USE IMAGIFY TO OPTIMIZE YOUR IMAGES?

You already have lots of unoptimized images? Not a problem, you will love the Bulk Optimizer to optimize all your existing images in one click.

Imagify can directly resize your images, you won’t have to lose time anymore on resizing your images before uploading them.

Three level of compression are available:

  • Normal, a lossless compression algorithm. The image quality won’t be altered at all.
  • Aggressive, a lossy compression algorithm. Stronger compression with a tiny loss of quality most of the time this is not even noticeable at all.
  • Ultra, our strongest compression method using a lossy algorithm.

With the backup option, you can change your mind whenever you want by restoring your images to their original version or optimize them to another compression level.

5. ShortPixel Image Optimizer

short pixel

ShortPixel Increase your website’s SEO ranking, number of visitors and ultimately your sales by optimizing any image or PDF document on your website.
ShortPixel is an easy to use, lightweight, install-and-forget-about-it image optimization plugin that can compress all your past images and PDF documents with a single click. New images are automatically resized/rescaled and optimized on the fly, in the background. It’s also compatible with any gallery, slider or ecommerce plugin.

Both lossy and lossless image compression are available for the most common image types (JPG, PNG, GIF and WebP) plus PDF files.
We also offer glossy JPEG compression which is a very high quality lossy optimization algorithm. Specially designed for photographers!
Optimized images mean better user experience, better PageSpeed Insights or GTmetrix results, better Google PageRank and more visitors.

6. reSmush it Image optimizer

re smush it images

reSmush.it Image Optimizer allow to use free Image optimization based on reSmush.it API. reSmush.it provides image size reduction based on several advanced algorithms. The API accept JPG, PNG and GIF files up to 5MB.

This plugin includes a bulk operation to optimize all your pictures in 2 clicks ! Change your image optimization level to fit your needs !
This service is used by more than 400,000 websites on different CMS (WordPress, Drupal, Joomla, Magento, Prestashop…).

The plugin includes an option to exclude some pictures of the optimizer.

Since Aug. 2016, reSmush.it allows to optimize pictures up to 5MB, for free !

7. Optimus

optimus

Optimus reduces the file size of uploaded media files automatically. Depending on the image and format, reductions in size of up to 70% are possible. Several kilobytes can be saved per image—these savings contribute positively to the performance of the blog website. What’s most impressive about the compression technology: the quality of the images is maintained.

HOW DOES IT WORK?

During the uploading process of images to the media library, the Optimus plugin simultaneously sends the images to the Optimus server, where the incoming material is processed and sent back in optimized form. Afterwards, the Optimus plugin saves the image version with a reduced file size in the media library.

Superfluous information that is saved by image processing programs and is not even necessary for displaying the image is extracted from image files. This way, the quality of the graphics remains intact while the image size can be reduced significantly. If you wish, Optimus keeps all author, EXIF and copyright information contained within the photos — the compressional gains will be correspondingly lower.

8. EWWW Image Optimizer

ewww image optimizer

EWWW Image Optimizer, Reduce image sizes in WordPress including NextGEN, GRAND FlAGallery, FooGallery and more using lossless/lossy methods and image format conversion.

Why use EWWW Image Optimizer?

  1. No Speed Limits and unlimited file size.
  2. Smooth Handling with pixel-perfect optimization using industry-leading tools and progressive rendering.
  3. High Torque as we bring you the best compression/quality ratio available with our lossy options for JPG, PNG, and PDF files.
  4. Adaptive Steering with intelligent conversion options to get the right image format for the job (JPG, PNG, or GIF).
  5. Free Parking The core plugin is free and always will be. However, our paid services offer up to 80% compression, and a host of other features!
  6. Comprehensive Coverage: no image gets left behind, optimize everything on your site, beyond just the WordPress Media Library.
  7. Safety First: all communications are secured with top SSL encryption.
  8. Roadside Assistance: top-notch support is in our DNA. While API customers get top priority, we answer every single support question with care.
  9. Pack a Spare: free image backups store your original images for 30 days.

Images can be optimized using tools on your own server for free (jpegtran, optipng, pngout, pngquant, gifsicle, cwebp), or can be optimized via specialized servers that utilize the best tools available in lossless or lossy mode. Our lossy compression uses unique algorithms to gain maximum compression while remaining visually lossless. Your images can even be converted to the most suitable file format using the appropriate options. Using the EWWW I.O. API will allow the plugin to work on any hosting platform, and can also be desirable if you cannot, or do not want to use the exec() function on your server, or prefer to offload the resource demands of optimization.

9. Compress JPEG & PNG images

Make your website faster by optimizing your JPEG and PNG images. This plugin automatically optimizes all your images by integrating with the popular image compression services TinyJPG and TinyPNG.

10. Kraken

kraken

This plugin allows you to optimize your WordPress images through the Kraken.io API, the world's most advanced image optimization and resizing API. This plugin allows you to optimize and resize new and existing WordPress image uploads through Kraken.io Image Optimizer’s API. Both lossless and intelligent lossy optimization modes are supported. Supported filetypes are JPEG, PNG and GIF (including animated GIF). Maximum filesize limit is 32 MB. Even when using Kraken.io’s lossy optimization, our system goes the extra mile to ensure that the results are of high quality, every time. You can just install the plugin and stop worrying.
For more details, including detailed documentation and plans and pricing, please visit Kraken.io.

11. Hammy

Hammy

Hammy speeds up your website by generating and serving resized images for your content area depending on content width.

Hammy takes your regular content images (only within posts and pages, not custom post types) and regenerates a number of smaller sized images. When a person visits your website, it then automatically provides them with the most appropriate image (or the smallest one possible). This makes for a better experience, especially on mobile. This uses the new WP 3.5 image code.

WILL IT WORK ON MY THEME?

Yes! (the only exception being themes with no standard posts or pages)

HOW DOES IT WORK?

When activated, the <img> tag is replaced by the <figure> tag, and the alternate image sizes are provided in a way that only jQuery can access/load. If jQuery isn’t available, it falls back to the regular image you had there in the first place.

It also takes on any classes or alternate titles from the original image. It does not make any changes to your database (i.e. content or images that you already have remain untouched).

WHAT ELSE DO I NEED TO KNOW?

  • Supports Retina
  • Uses WordPress 3.5 Image Code (no external dependency)
  • You need to be willing to spend a few minutes configuring and playing with the breakpoints and choosing the correct parent containerto get it right.
  • Hammy filters the output every single time, but only needs to generate a resized image once.
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